TUNING IN NFTS
EMPOWERING ARTISTS AND FANS
A MUSIC DISCOVERY CLUB
samantha@tuninginnfts.com
WELCOME TO THE CLUB
THAT IS REVOLUTIONALIZING MUSIC DISCOVERY ON THE BLOCKCHAIN
We are passionate about helping artists get their music heard and connecting them with fans who love their sound. Our community is built on the belief that great music should be accessible to everyone, and we're here to make that happen.
At Tuning In NFTs, we believe that music has to power to bring people together and create meaningful connections. That's why we're dedicated to providing our members with unique music experiences and membership perks that they won't find anywhere else. Whether you're a fan or an artist, we invite you to join our community and discover the magic of Tuning In NFTs.
With a unique set of value propositions, we differentiate ourselves from Artist DAOs and music marketplaces, offering unparalleled benefits and experiences to our members.
This lite paper presents a comprehensive overview of our brand, showcasing the tangible values we bring to the table.
2
Problem Statement #2
In a rapidly evolving music landscape, fans and community members seek more than just access to music. They desire unique experiences, opportunities for personal growth, and a sense of empowerment within a supportive and inclusive community.
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Problem Statement #1
In the music industry, independent artists face numerous challenges, including limited resources and high costs associated with promoting their music. Traditional promotion services charge artists substantial fees, making it difficult for them to gain exposure and grow their fanbase. Additionally, in traditional music industry models, artists often struggle to secure adequate funding for their projects. Limited financial resources can hinder their creative output, production quality, and overall career progression.
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Problem Statement #3
We are here to address these challenges head-on.
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Problem Statement #4
Many independent artists face significant challenges with marketing their music that go beyond securing capital. It encompasses crucial aspects such as establishing a compelling brand identity and developing effective marketing strategies for music releases. However, these artists often lack the necessary resources to navigate the complexities of implementing comprehensive methodology.
Sustainability is a pressing concern in the music industry, as independent artists often struggle to access consistent funding and resources to sustain their creative endeavors. Without a reliable support system, artists face challenges in maintaining their artistic output and thriving in an ever-evolving industry.
OUR mission is to empower independent artists, foster a vibrant music community, and provide transformative experiences to our members.
Our brand's key value propositions are as follows ;
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FREE ARTIST PROMOTION
We provide free artist promotion services, eliminating the financial burden that artists face when trying to gain exposure.
By offering these services at no cost, we save artists significant expenses and enable them to focus on their creative endeavors.
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GIVE-BACK MODEL
We have implemented a unique give-back model that fuels the music ecosystem.
We allocate a portion of our sales to a community wallet, which serves as a perpetual funding source for independent music projects. This ongoing support enables artists to access the resources they need to enhance their creative output.
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COMMUNITY WALLET
We ensure ongoing investments in independently created music through our community wallet, which will distribute a weekly spend allowance of 0.1 ETH.
By keeping liquidity within the ERC-20 network, we establish a self-sustaining ecosystem that nurtures artists, fosters collaboration, and drives innovation, while sharing music NFT rewards with our community.*
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PERKS AND OPPORTUNITIES
We go beyond music promotion and financial support. Our goal is to create transformative experiences and empower our members through a range of initiatives, nurturing growth, connectivity, and success.
Our membership token system offers various perks, including access to job opportunities, exclusive discounts, and training and education resources. Combined with interactive musical experiences.
*This means that every time someone buys a membership token, they're not only gaining access to the Club, but they're also contributing to the growth and sustainability of decentralized industries.
Birth of Tuning In NFTs
The seed of our brand was planted when a group of music enthusiasts, NFT enthusiasts, and independent artists came together with a shared frustration in the music industry. We observed that independent artists often struggled to gain visibility, access resources, and secure sustainable funding for their creative projects.
Fueled by our passion for music and a desire to make a positive impact, our founder began brainstorming ideas to address these challenges. She conducted extensive research, engaging with artists, music fans, and experts in the field to gain insights into the pain points and unmet needs within the industry.
Our vision started taking shape as we identified the potential of NFTs and blockchain technology to revolutionize the music ecosystem. We recognized the power of NFTs in providing direct support to artists, creating unique experiences for fans, and establishing a sustainable funding model.
Armed with innovative ideas, we consulted with a diverse group of talented individuals with expertise in music, technology, marketing, and community-building. We combined our skills and passion to build the foundation of our brand, Tuning In NFTs.
Step 1 - ConcePtualization and market research
2022
Step 2 -
SOFT LAUNCH AND CREATION OF OUR LEGACY COLLECTION
2023
Step 3 -
OUR brand WILL officially launcH, introducing its unique value propositions to the market
2023
The History of Tuning In NFTs
Is rooted in a deep passion for music, community, and culture.
It began with a personal commitment to create a nurturing platform that amplifies the voices of emerging and established talents while providing music fans with an immersive experience in the decentralized space.
- Development Since Feb 2022: The journey of Tuning In NFTs started in February 2022, with dedicated development efforts focused on building a platform that aligns with our vision. Since April 2022, we have been actively expanding outward, shaping the platform to meet the needs of our growing community.
- Bootstrapped and Self-Funded: From the outset, Tuning In NFTs has been bootstrapped and self-funded. We have invested approximately 10k so far, covering platform fees, contract deployment, community rewards, operational expenses, monthly subscriptions, website hosting, and other necessary aspects of our operations.
- Refined Value Propositions: Throughout our journey, we have consistently refined our value propositions based on feedback from our community. We are receptive to their input, always taking their wants and needs into consideration to create an inclusive and meaningful platform.
- Unique Angle: What sets us apart from the competition is our fresh perspective as music fans ourselves. We bring a unique angle to the NFT space, centering our platform around the experiences and desires of music enthusiasts.
- Successfully Mitigating Adverse Situations: Along the way, we have faced challenges, but with the unwavering support of our community, we have successfully overcome them. We have bounced back, pivoted when necessary, and remained motivated. Transparency and righteousness have been our guiding principles throughout.
- Legacy Collection: In April 2023, we launched our Legacy collection, raising 0.8514 ETH through the sale of 151 mints. This early success validated the demand for our platform and solidified our commitment to furthering the music ecosystem.
- Anticipated Raise from Official Collection: We anticipate raising approximately 50-51.5 ETH from our upcoming official collection. These funds will be allocated to the community wallet, metaverse creation, promotion and ad spend for artists, website development and maintenance, business operations, service and partnership subscriptions, and more.
Business Model
We have developed a diverse set of strategies to generate revenue and ensure the long-term sustainability of our platform. Through a combination of operational revenue, partnerships, and leveraging other platforms, we aim to achieve our goals while providing value to our community.
- Our main method of revenue generation centers around subscriptions and transactions. We will offer a subscription (club membership) plan that provide enhanced features and exclusive access to premium content and experiences, creating a sustainable revenue stream via our collective.
- To further augment our revenue, we leverage partnerships and collaborations with other platforms, brands, and artists that exist outside of our collective. By offering payable opportunities, we tap into additional revenue sources and provide value to both our community and external stakeholders. Examples of potential revenue expansion include ticketed events, merchandise sales, sponsored and featured content, and strategic partnerships with aligned brands.
Leveraging Partnerships and Advertising Opportunities
- We ensure the viability of our product and service by operating based on NFT sales. Our platform offers unique and captivating music-related NFTs that attract collectors and enthusiasts. The revenue generated from NFT sales directly contributes to the growth and development of our platform.
- We incentivize new investors to join our platform by creating exclusive incentives and rewards for those who acquire our NFTs. This strategy not only drives new sales but also encourages community engagement and long-term loyalty.
Operational Revenue and NFT Sales
- We continuously evaluate key metrics to measure the effectiveness of our business model. Metrics such as Lifetime Value (LTV) and Customer Acquisition Cost (CAC) play a crucial role in assessing the financial health and growth potential of our platform.
- By analyzing LTV, we gain insights into the long-term value of our customers, ensuring that our revenue generation strategies align with customer retention and satisfaction. Simultaneously, monitoring CAC allows us to optimize our customer acquisition efforts, ensuring that our investments in marketing and outreach are efficient and cost-effective.
Key Metrics - LTV and CAC
Market Fit:
Delivering a Tailor-Made Solution for Music Discovery and NFT Adoption
Ongoing market research and engagement with artists and fans have validated the demand for a platform like Tuning In NFTs. Our unique approach bridges the gap between artists, fans, and typical NFT investors, delivering a tailor-made solution that aligns perfectly with the evolving landscape of music discovery and NFT adoption.
Differentiation and Unique Positioning:
Outperforming the Competition:
While we do not view others as direct competitors, we strive to outperform existing platforms and solutions by leveraging our strengths:
Community-Focused Approach: Unlike viewing others as competitors, we believe in fostering collaboration and support within the music industry. Our platform is designed to bring artists, fans, and NFT enthusiasts together, creating a vibrant and inclusive community. This unique approach establishes us as a supportive platform that values the collective growth and success of all stakeholders.
Tailored Solution for Music Discovery: Tuning In NFTs addresses the specific needs of music discovery, catering to the interests and preferences of music fans. By curating a diverse range of music-related NFTs, hosting live events, and providing exclusive experiences, we offer a comprehensive platform that enhances the music discovery journey.
Seamless NFT Adoption: Our platform simplifies the NFT adoption process for artists and fans who may be new to this technology. We provide educational resources, user-friendly interfaces, and intuitive tools to enable seamless NFT creation, purchase, and engagement. This accessibility promotes wider participation and fosters a broader adoption of NFTs within the music community.
Enhanced Artist Support: Tuning In NFTs goes beyond typical music platforms by offering free artist promotion services, ongoing financial support, and access to resources that empower artists. Our comprehensive ecosystem nurtures artists' careers, enabling them to focus on their creative endeavors and thrive in the music industry.
Unique Community Experiences: Our platform stands out by curating transformative experiences for our community. From virtual events to exclusive discounts, job opportunities, and training programs, we provide a wide range of experiences that empower our members and foster their personal growth within the music ecosystem and beyond.
Engaging Token Art: Our hand-drawn token art distinguishes us in the NFT space, offering a unique and captivating visual representation of our community. This artistic approach enhances the emotional connection between collectors, artists, and the artwork itself, creating a more engaging and rewarding experience for all involved.
Target Market
Understanding the distinct personas of music fans, independent artists, and NFT enthusiasts allows Tuning In NFTs to tailor its offerings and communication strategies to effectively cater to the needs, desires, and preferences of each customer group.
Melody Seeker (Music Fan)
Demographic:
- Age range 18 - 99, all genders, no geographic delimitations
Characteristics:
- Enthusiastic about discovering new music and supporting independent artists.
- Actively engages with music through streaming platforms, attending concerts, and following artists on social media.
- Seeks unique and immersive experiences related to their favorite music, such as live events and virtual concerts.
- Values being part of a community that shares their passion for music and offers exclusive perks.
- Appreciates the opportunity to engage with artists, get insider access, and receive exclusive discounts on concert tickets and merchandise.
- Tech-savvy and open to exploring the world of NFTs as a way to support their favorite artists and enhance their music experience.
Target Market (cont.)
Consumer profile
Harmony Creator (Independent Artist)
Demographics:
- Age range: 18-99, all genders, emerging and established artists
- Characteristics:
- Driven by a passion for creating music and seeking opportunities to grow their careers independently.
- Strives for greater visibility, recognition, and support for their artistic endeavors.
- Appreciates platforms that provide free artist promotion services, helping to overcome financial barriers.
- Desires a supportive community that fosters collaboration, networking, and skill development.
- Values funding opportunities and access to resources that enhance their creative output, such as collaborative opportunities, performance and event access, and marketing support.
- Seeks meaningful connections with music fans who appreciate their artistry and supports them directly through NFT purchases.
Target Market (cont.)
Consumer profile
Digital Collector
(NFT Enthusiast)
Demographics:
- Age range: 21-65, all genders, tech-savvy individuals interested in digital assets
- Characteristics:
- Enjoys collecting unique digital assets and exploring the emerging world of NFTs.
- Values scarcity, artistic quality, and the story behind each NFT.
- Seeks NFT projects that offer innovative and visually appealing artwork, such as hand-drawn token art.
- Appreciates the opportunity to support artists directly by purchasing their NFTs, forging a deeper connection with the art and the artist's journey.
- Interested in participating in exclusive events, advantageous perks, and experiences tied to the NFTs they collect.
- Open to exploring music-related NFTs as a way to combine their passion for digital assets and their love for music.
Item 1
100%
50%
Item 1
50%
Music Fans
TAM: 7.11 Billion*
Market Size
- SAM: Tens to hundreds of millions of customers
- SOM: Several million to tens of millions of customers
Independent Artists
TAM: 3.7 Million*
- SAM: Tens of thousands to hundreds of thousands of artists
- SOM: Several thousand to tens of thousands of artists
To evaluate the size of the market for each customer profile - music fans, independent artists, and NFT enthusiasts - let's estimate the total available market (TAM), serviceable available market (SAM), and serviceable obtainable market (SOM) for each group.
Item 2
20%
Item 1
80%
NFT Enthusiasts
TAM: 28.6 Million*
- SAM: Hundreds of thousands to millions of individuals
- SOM: Tens of thousands to hundreds of thousands of individuals
*
Please note that these numbers are provided for illustrative purposes and have been based on thorough market research and analysis specific to our target audience.
Investor support throughout the roadmap will provide us with the necessary capital to achieve our goals and accelerate our growth. It will enable us to invest in platform development, artist support programs, marketing initiatives, community engagement efforts, and research and development. Ultimately, the support will help us create a thriving ecosystem for artists and fans, drive user adoption, attract strategic partnerships, and solidify our position as a leading platform in the music discovery and NFT space.
Next Steps and Goals: Launch the official NFT collection, expand artist support programs, and explore new partnerships.
Support Needed: Seeking investor support for the collection launch, organic marketing, and ongoing artist support. This will contribute to the growth of our community and strengthen our position in the music discovery and NFT space.
Step 1
Q3 2023
Future Roadmap
Next Steps and Goals: Focus on platform development and expansion, gathering feedback, and enhancing user experience.
Support Needed: Seeking support from members to assist with platform development, including conducting user testing, and implementing improvements based on user feedback. Enabling us to deliver a robust and user-friendly platform.
Step 2
Q4 2023
Next Steps and Goals: Focus on refining the platform, community engagement, and membership growth.
Support Needed: Seeking support for marketing campaigns, community events, and platform enhancements. This will attract a wider audience, allow us to create memorable experiences, and solidify our position as a leading platform for music discovery.
Step 3
Q1 2024
Step 4
Q2 2024
Next Steps and Goals: Focus shifts onto long-term sustainability and expansion. Explore additional revenue streams and invest in research and development.
Support Needed: Seeking member support for revenue expansion initiatives, research and development, and strategic partnerships.
The Team
Each member of our team plays a vital role in supporting independent artists, fostering community engagement, and driving the success of Tuning In NFTs. Together, we are committed to creating an empowering platform for music discovery and bringing transformative experiences to our community.
Thank You
Samantha Stein
samantha@tuninginnfts.com